Write a sequence with AI from what you have told it about your business, send it from your own mailboxes in each lead's working hours, and always know why a campaign is or is not sending.
EmailDay 0A/B{{first_name}}, a quick idea for {{company}}
Wait2 daysOnly if there is no reply
EmailDay 3Re: a quick idea
EmailDay 7Should I close the loop?
Start campaign Sending
Sending from 3 warmed
anna@trynorthwind.com98
ben@trynorthwind.com97
cara@northwind-hq.com99
MODBPRLMHLTR+1,242 leads, inside their working hours
Sent1,248
Opened61%
Replied14%
Interested32
by default, because plain mail lands in the inbox more often
Text only
by default, because plain mail lands in the inbox more often
per mailbox to start, raised a little every day
20 a day
per mailbox to start, raised a little every day
bounce limit that pauses a campaign on its own
5%
bounce limit that pauses a campaign on its own
stops for a lead the moment they unsubscribe
Every campaign
stops for a lead the moment they unsubscribe
Everything a campaign needs, and nothing it does not
Write
A sequence written in your voice
Answer six questions about your business, or let them fill in from your AI context, paste a few emails you like, and the writer drafts the first email and every follow-up.
Reads your offer, customers and tone
Choose how many follow-ups
Use them as they are, or write them again
Check
Every step, every word checked
Steps wait the days you set and go out as replies in the same thread. Merge fields carry a fallback, so a missing first name reads as there, not as a blank. Spam check marks words that send mail to spam or read like AI, and offers a swap.
Personalize menu for lead, custom and sender fields
A reply always stops the sequence for that person
Spin text in the subject for A/B subject lines
Connect
Your mailboxes, any provider
Connect Gmail, Outlook, Hostinger, Zoho or any SMTP and IMAP mailbox. Presets fill the servers, the test runs before it saves, and each mailbox gets its own daily limit.
Replies and warmup read over IMAP
A daily limit per mailbox, 50 at most
Start low and raise it a little each day
GmailOutlookZoho MailHostingeror any SMTP and IMAP mailbox
Schedule
Sent in their morning, at a pace providers trust
Pick the days and the window, and send in each recipient's local time. The daily volume table shows exactly how many emails go out on day one, day two and every day after.
Timezone, days and sending window per campaign
Start now or on a date
A random gap between emails from one mailbox
Protect
Routing and delivery rules
Decide which mailbox providers may send to which recipients: Google to Google, Microsoft to Microsoft. Tracking and text only are one choice, and the page tells you when one switches the other off.
Send or Don't send rules by provider
Validate emails before sending
Stop sending to coworkers on reply
+11%more mail in the inbox after matching providers
No more “Hi ,”
Every merge field can carry a fallback. Pick a lead and watch the line fill in.
Hi {{first_name|there}}, saw {{company|your team}} is hiring SDRs.
Send to
Hi Maya, saw Northwind Labs is hiring SDRs.
From the lead FallbackOr skip leads with missing values, one switch in Settings.
Customer result
31
meetings booked in the first month from four mailboxes
“
The status line is the thing I did not know I needed. When a campaign stops, it says why in a sentence, and the fix is usually one click away.
TATom AchterbergFounder, Kestrel Ops
Campaign settings, in full
Write6 things
AI sequence writer from your AI context
First email plus follow-ups, same thread
Merge fields with fallbacks
Spin text and A/B subject lines
Spam check with suggestions
Attach files, links and images
Send6 things
Timezone, days and sending window
Recipient's local time
Daily limit per mailbox and a daily ramp
New people per day
Gap between emails, plus a random wait
Contact the strongest prospects first
Protect6 things
Text only or open and click tracking
Provider matching and routing rules
Validate emails before sending
Bounce limit that pauses the campaign
Per company limits and a re-contact cooldown
Skip leads with missing merge values
Measure6 things
Sent, opened, replied, bounced, unsubscribed
Funnel from contacted to replied
A/B results with a likely range
Subject lines allocated to the winner
Why it is or is not sending, in one line
Export CSV and a shareable image
FAQ
Questions, answered
The six things people ask us most, in short answers.
Why are new campaigns text only?
Plain text emails land in the inbox more often. Open and click tracking need HTML, so turning tracking on switches text only off. You choose per campaign.
What does {{first_name|there}} do?
It inserts the lead's first name, and the word after the bar when the name is missing. So the email reads Hi Maya, or Hi there, never Hi ,.
How many emails can one mailbox send?
Up to 50 a day, follow-ups included. 20 is the recommended limit, and a ramp can start lower and add a few each day.
What stops a campaign on its own?
Bounces over the limit you set (5% by default), a mailbox whose health falls under its protection limit, or running out of credits. The campaign page says which in one sentence.
What happens when someone unsubscribes?
They are stopped in every campaign in the workspace and added to your do-not-contact list.
Which mailboxes can I send from?
Gmail, Outlook, Hostinger, Zoho or any mailbox with SMTP and IMAP. Presets fill in the servers, and a test runs before the mailbox is saved.