Terms of use

These Terms of use (the "Terms") are an agreement between you and ZicReach, based in Aberdeen, United Kingdom ("ZicReach", "we", "us"). They cover the website at zicreach.com and the ZicReach platform at app.zicreach.com, including the AI Leads Engine, AI Email Marketing, ZicAgent, AI Warmup and Deliverability, the CRM and Unibox, the MCP server and the API (together, the "Service").

By creating an account, or by using the Service, you accept these Terms. If you accept them for a company or other organisation, you confirm you can bind it, and "you" means that organisation. If you do not agree, do not use the Service.

Our Privacy policy explains how we handle personal data and forms part of these Terms.

You must be at least 18 and able to form a binding contract to use the Service. When you sign up you agree to:

• give accurate information and keep it current;
• keep your password, API keys and connected mailbox credentials secret, and turn on two-factor sign in where we offer it;
• tell us through the support chat straight away if you think someone has accessed your account without permission.

You are responsible for everything done under your account, including by members you invite to a workspace, by AI clients you connect through MCP and by integrations that use your API keys.

While these Terms are in force, we give you a limited, non-exclusive, non-transferable right to use the Service for your internal business purposes, within the limits of your plan.

We keep improving the Service. We may add, change or remove features. If a change takes away a material part of a paid plan, we will tell you in advance.

Some features depend on third parties you choose to connect, such as Google Workspace, Microsoft 365, other mailbox providers, CRMs or your own AI model key. Your use of those services is governed by their terms, and we are not responsible for their availability.

ZicReach sends email from mailboxes you own and connect. You are the sender of every message, and you are responsible for complying with the laws that apply to it, including the US CAN-SPAM Act, Canada's CASL, the UK PECR, the EU ePrivacy rules and the GDPR where they apply.

In particular, you agree that every campaign you send will:

• identify you truthfully, with accurate From, Reply-To and routing information;
• use subject lines that are not misleading about the content of the message;
• include a valid physical postal address where the law requires one;
• offer a clear way to opt out, and honour opt-outs promptly (ZicReach stops an unsubscribed lead in every campaign automatically; do not work around it);
• be sent only to people you have a lawful basis to contact, such as legitimate interest in a relevant B2B offer where the law allows it, or consent where the law requires it.

The Service includes guard rails, such as bounce limits that pause a campaign, health limits for warmed mailboxes and unsubscribe handling. They help, but they do not make your campaigns lawful for you.

You must not use the Service to, or help anyone else to:

• send bulk unsolicited email to consumers, purchased lists without a lawful basis, or messages that are fraudulent, deceptive or phishing;
• promote illegal goods or services, adult content, gambling, weapons, debt relief schemes, cryptocurrency schemes or anything else we list in the app as prohibited;
• harass, threaten or discriminate against anyone, or target people based on sensitive characteristics;
• misuse the warmup pool, for example by sending real campaigns through it or manipulating engagement signals;
• scrape, resell or redistribute lead data from the Service as a standalone dataset;
• probe, overload or attack the Service, get around plan limits or rate limits, or access another customer's data;
• reverse engineer the Service except where the law expressly allows it;
• infringe anyone's intellectual property, privacy or other rights.

We may pause sending, a mailbox, a campaign or an account that breaks these rules or that puts our infrastructure, the warmup pool or other customers' deliverability at risk. Where we can, we will tell you why first and give you a chance to fix it.

The Leads Engine helps you find and enrich business contact information from ZicReach's own directory and from data providers we work with. Lead data is provided for business-to-business prospecting.

• We do not guarantee that any contact detail is accurate, current or complete. Verification reduces bounces; it does not remove them.
• You are the controller of the lead data you save, import or use in campaigns, and you decide whether you have a lawful basis to contact each person.
• You must respond to requests from people in your lists (for example, to stop contacting them or to delete their data) as the law requires.
• If someone asks us to remove their data from our directory, we will, and we may remove it from the Service.

ZicAgent, AI columns, the sequence writer, warmup email writing and reply sorting use artificial intelligence, either through AI providers we choose or through a model key you add yourself.

• AI output can be wrong, incomplete or unsuitable. Review it before you rely on it or send it.
• ZicAgent shows a confirmation card before it changes anything in your account. When you confirm, the change is yours.
• You own the prompts you write and, as between you and us, the output generated for you, subject to the rights of others and the terms of the AI provider.
• We do not allow our AI providers to train their models on your content sent through the Service.

Paid plans are billed in advance, monthly or yearly, and renew automatically until cancelled. Prices are shown on the pricing page and in Billing, and exclude taxes unless stated.

Credits

• Credits pay for sending email and for tasks such as finding contact details, AI writing, ZicAgent on our models and inbox placement tests. Each email sent uses 1 credit. Warmup does not use credits.
• Credits included with a plan reset at the start of each billing cycle and do not roll over. Credit packs bought separately do not expire while your account is open.
• Credits have no cash value, cannot be transferred between accounts and are not refundable, except where the law requires otherwise.
• The credit cost of each task is shown in the app before it runs. We may change credit costs for future use with notice.

Changes and cancellation

You can upgrade, downgrade or cancel at any time from Billing. Cancellation takes effect at the end of the current billing period; we do not refund partial periods unless the law requires it. If a payment fails, we may limit paid features until it is settled. We never delete your data because of a plan change.

"Your content" means everything you or your members put into the Service: leads, lists, tables, campaign copy, mailbox messages, replies, notes, files and settings. You own it.

You give us permission to host, copy, process and display your content only as needed to run the Service for you, to keep it secure and to meet our legal obligations. Where we process personal data in your content on your behalf, our Privacy policy and, where it applies, our data processing terms govern that processing.

You confirm you have the rights and permissions needed for the content you put into the Service.

The Service, the ZicReach name and logo, the website, our software, designs and documentation belong to us or our licensors. These Terms do not give you any rights in them beyond the right to use the Service.

If you send us ideas or feedback, we may use them without any obligation to you.

You may connect AI clients and your own software through the MCP server, the REST API and webhooks, within your plan's limits and the rate limits in our API reference. Treat API keys like passwords. Read and write keys can change your account; give them only to clients you trust.

We may change or retire API versions with reasonable notice, and we may suspend a key that is being misused.

Each of us will keep the other's non-public information confidential and use it only for the purposes of this agreement. We protect the Service with technical and organisational measures appropriate to the risk, including encryption of stored mailbox credentials and secrets, role-based access for workspace members and audit logs.

You may stop using the Service and close your account at any time.

We may suspend or end your access if you materially break these Terms, if you do not pay, if the law requires it, or if your use creates a security or deliverability risk for us or other customers. Where it is reasonable, we will give notice and a chance to fix the problem first.

After your account closes you can ask, through the support chat, for an export of your content for 30 days. After that we delete it as described in the Privacy policy. Sections that by their nature should survive (payment owed, intellectual property, disclaimers, liability, governing law) survive termination.

We work hard to keep the Service available and accurate, but it is provided "as is" and "as available". To the extent the law allows, we disclaim all warranties not stated in these Terms, including warranties of merchantability, fitness for a particular purpose and non-infringement.

We do not promise any particular result, such as inbox placement, open or reply rates, meetings or revenue. Deliverability depends on many things outside our control, including mailbox providers' filters and your own sending practices.

To the extent the law allows:

• neither of us is liable for indirect, incidental, special or consequential losses, or for lost profits, revenue, goodwill or data;
• each party's total liability arising out of these Terms is limited to the amounts you paid us in the 12 months before the event that gave rise to the claim.

These limits do not apply to your payment obligations, to a breach of the acceptable use rules, to your indemnity below, or to liability that cannot be limited by law, such as for fraud or for death or personal injury caused by negligence.

You will defend and indemnify us against claims, fines and costs brought by third parties or regulators that arise from the messages you send, the lead data you use, your content or your breach of these Terms.

These Terms are governed by the law of Scotland. The courts of Scotland have exclusive jurisdiction, except that either of us may seek urgent relief in any court that has jurisdiction. If you are a consumer, you keep any rights the law of your country gives you.

Before starting a formal dispute, please talk to us in the support chat. Most problems are solved there.

We may update these Terms. We will change the date at the top and, for material changes, tell account owners in the app at least 30 days before they take effect. If you keep using the Service after that, the new Terms apply. If you do not agree, you can cancel before they take effect.

These Terms, with the Privacy policy and any order form or data processing terms we sign with you, are the whole agreement between us about the Service. If a provision is unenforceable, the rest stays in force. Not enforcing a right is not a waiver of it. You may not assign these Terms without our consent; we may assign them to a successor in a merger or sale of our business. Neither of us is liable for delays caused by events beyond reasonable control.

To contact us about these Terms, use the chat at the bottom right of any page on zicreach.com or app.zicreach.com, or reach us through our Contact page. ZicReach, Aberdeen, United Kingdom.