Comparison
ZicReach vs lemlist: email first or multichannel
ZicReach and lemlist both include a lead database, warmup and a unified inbox. ZicReach is email first, with free unlimited warmup, a CRM board and ZicAgent on one credit balance and a free plan of 100 credits. lemlist is multichannel: email, LinkedIn, calls and WhatsApp in one sequence, from $69 a month on its Email plan.
100 free credits when you sign upNo card required
The short verdict
Pick ZicReach if email is your channel and you want leads, warmup, replies, a CRM board and an AI SDR on one credit balance, starting free. Pick lemlist if you want LinkedIn, calls and WhatsApp in the same sequence as your emails.
lemlist facts checked on their site on .
Who fits which
ZicReach or lemlist?
Both are good tools. Pick by what your team needs most.
Pick ZicReach if
- Email is your main channel and you want free, unlimited warmup on every plan.
- You want a free plan to start, with 100 credits and no card.
- You want a CRM board where every Interested reply opens a deal.
- You want ZicAgent to set up campaigns by chat and confirm before it acts.
- You want to test a campaign on AI agents that act like your real prospects, in the AI Campaign Simulator, before you send.
Pick lemlist if
- You want LinkedIn, calls and WhatsApp steps in the same sequence as email.
- You want built-in calling on your outreach plan.
- You want CRM integrations with HubSpot, Salesforce, Pipedrive or Attio from your outreach tool.
Only in ZicReach
Five things you only get in ZicReach
We did not see these listed on lemlist's site when we checked on 23 October 2026. Some tools list AI agents, warmup or meeting tools of their own; the table shows what each one lists.
- ZicAgentAn AI agent inside ZicReach that does tasks for you from a chat: it builds campaigns, finds leads, edits tables and runs workflows, and asks before it changes anything.See how it works
- AI Campaign SimulatorTest a campaign before you send it on thousands of AI agents that act like your real prospects. See how they react and why, with a score and fixes.See how it works
- AI BoardAn AI whiteboard for plans and presentations. ZicAgent draws your ICP maps, personas and plans.See how it works
- Video meetings with recordingsMeet prospects in a built-in video room, record the call and share the recording with a link.See how it works
- Free AI warmupUnlimited warmup on every plan, the free plan included, with warmup emails written by AI. It never uses credits.See how it works
Features
Feature by feature
What each tool lists, grouped. Check their site means we did not find it on lemlist's pages when we looked.
Plans and price2 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Free plan or trial | Free plan with 100 credits, no card needed | 14 day free trial with 200 credits |
| Lowest listed paid price | $39 a month (Starter plan) | $69 a month (Email plan) |
AI that does the work3 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Key featureAI agent that does tasks for you from a chat | Yes, ZicAgent: builds campaigns, finds leads, edits tables and runs workflows from a chat, and asks before it changes anything | Lists lemAgent; tasks from a chat: check their site |
| Key featureTest a campaign on AI prospects before you send | Yes, the AI Campaign Simulator: thousands of AI agents act like your real prospects, then you get a score and fixes | Check their site |
| AI whiteboard for plans and presentations | Yes, AI Board: ZicAgent draws ICP maps, personas and plans | Check their site |
AI Leads Engine7 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Built-in B2B lead database | Yes, ZicBook: Find People, Find Companies, Find Jobs, lookalikes and Search Google | Yes, a large lead database; data uses credits |
| Waterfall enrichment across many providers | Yes, a waterfall across many data providers | Lead data enrichment add-on, $20 a month |
| Lead enrichment and email verification | Yes, enrich each lead and verify every email | Email finder and verifier listed |
| AI personalization fields and icebreakers | Yes, AI fields and icebreakers for each lead | Check their site |
| AI agents that research and qualify leads | Yes, AI agents research and qualify each lead | Check their site |
| Signals: job changes, hiring, intent | Yes, job changes, hiring and intent | Buying intent signals add-on, $29 a month |
| Spreadsheet tables with AI columns | Yes, spreadsheet style tables with AI columns and formulas | Check their site |
AI Email Marketing10 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| AI writes the whole sequence | Yes, AI writes the whole sequence | Check their site |
| An email written for each prospect | Yes, a new email written for each prospect | Check their site |
| Email warmup | Free and unlimited on every plan, the free plan included, with AI written warmup emails | lemwarm, included in all plans |
| Sending mailboxes | Gmail, Outlook, Zoho, Hostinger or any SMTP and IMAP mailbox | Email plan: unlimited users and senders; Multichannel: 5 senders per user |
| AI reply agent | Yes, an AI reply agent | Check their site |
| Unified inbox for replies | Yes, Unibox | Yes, Unified Inbox |
| Inbox placement | Yes, by mailbox provider, read from engagement, no seed lists | Deliverability Hub with monitoring and alerts |
| Domain and deliverability checks | Yes, MX, SPF, DKIM, DMARC and blocklist checks for every domain | Deliverability Hub with monitoring and alerts |
| Campaign automations and A/B tests | Yes, campaign automations and A/B tests | Check their site |
| CRM | Built in, with a pipeline: a deal opens from every Interested reply | Integrations with HubSpot, Salesforce, Pipedrive and Attio |
Other channels3 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Phone calls | No | Built-in calling on the Multichannel plan |
| SMS and WhatsApp | Through workflows, with your own Twilio account | WhatsApp on the Multichannel plan; SMS: check their site |
| LinkedIn steps | No | LinkedIn automation on the Multichannel plan |
Automation3 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Agentic workflows with app integrations | Yes, a visual builder with 30+ app integrations, like n8n | Check their site |
| Public REST API and webhooks | Yes, public REST API and webhooks | Yes, API reference published |
| MCP server | Yes, with guides for 24 AI clients | Yes, lemlist MCP |
Meetings3 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Meeting booking pages | Yes, booking pages | Check their site |
| Built-in video meetings | Yes, video meetings in the browser | Check their site |
| Call recording with a share link | Yes, record calls and share a link | Check their site |
Teams and agencies3 rows
| Feature | ZicReach | lemlist |
|---|---|---|
| Agencies and white label | A workspace per client; white label on Scale | Check their site |
| Team roles | Yes, owner, admin, member and viewer | Check their site |
| Two-step login | Yes, two-step login | Check their site |
Pricing
Pricing as listed
Monthly billing unless noted. Plans change, so check both pricing pages before you buy.
ZicReach
Free$0
100 credits to try everything, unlimited email warmup, no card needed.
Starter$39 a month
10,000 credits a month. $31.20 a month billed yearly. For one person starting cold email.
Growth$89 a month
150,000 credits a month. $71.20 a month billed yearly. For small teams running several campaigns.
Scale$349 a month
700,000 credits a month. $279.20 a month billed yearly. For agencies and teams sending at volume.
lemlist
Email$69 a month
Unlimited users and email senders, 50,000 emails a month, warmup and deliverability hub, CRM integrations and API. $55 a month billed yearly.
Multichannel$109 a month
Unlimited emails and messages, 5 senders per user, LinkedIn automation, built-in calling. $87 a month billed yearly.
EnterpriseTalk to their sales team
Custom.
Switching
Moving from lemlist to ZicReach
Three steps, and you can keep both running while you test.
- 01
Export leads from lemlist to CSV and import them into a ZicReach table.
- 02
Connect your mailboxes over SMTP and IMAP and turn on free warmup.
- 03
Rebuild your email steps, or ask ZicAgent to draft them. ZicReach has no LinkedIn or call steps; for SMS or WhatsApp, build a workflow with your own Twilio account.
Sources. Facts about lemlist were read on each tool's own pricing and product pages on 23 October 2026. Prices are as listed then, in US dollars, monthly billing unless noted. Where a fact was not on their site, the cell says Check their site. ZicReach facts come from our pricing and product pages. Product names belong to their owners; no endorsement is implied.
FAQ
Questions, answered
Short answers about ZicReach and lemlist.
What does ZicReach have that lemlist does not list?
When we checked lemlist's site on 23 October 2026, we did not see an AI campaign simulator, an AI whiteboard or built-in video meetings with shareable recordings listed. ZicReach has all three, plus ZicAgent, an AI agent that does tasks for you from a chat, and free AI warmup on the free plan.
Is ZicReach cheaper than lemlist?
lemlist lists its Email plan at $69 a month ($55 billed yearly). ZicReach has a free plan and paid plans on the pricing page, with one credit balance for sending, data and AI.
Does ZicReach do LinkedIn, calls or WhatsApp?
Campaigns in ZicReach are email only. There is no LinkedIn automation and no phone dialer. You can send SMS and WhatsApp messages through workflows with your own Twilio account, and video meetings are built in. If LinkedIn or call steps matter to your sequence, lemlist's Multichannel plan lists both.
Do both include email warmup?
Yes. lemlist includes lemwarm in all plans. ZicReach warmup is free and unlimited on every plan, including the free plan.
Do both have a lead database?
Yes. lemlist lists a lead database that uses credits. ZicReach includes ZicBook, its B2B database of people, companies and open jobs, paid from the same credits as sending.
Do both have an MCP server?
Yes. lemlist lists lemlist MCP. ZicReach's MCP server has guides for 24 AI clients, plus a REST API and webhooks.
When were these facts checked?
We read lemlist's pricing and home pages on 23 October 2026. Check their site before you decide; plans change.