Comparison
ZicReach vs Apollo: database, email and AI
ZicReach and Apollo both pair a B2B database with outreach. ZicReach is built around cold email: free unlimited warmup, Unibox, a CRM board and ZicAgent, an AI SDR that asks before it acts, with a free plan of 100 credits. Apollo is a broader sales platform with a parallel dialer, a meetings scheduler and conversation intelligence.
100 free credits when you sign upNo card required
The short verdict
Pick ZicReach if cold email is your main channel and you want warmup, replies, a CRM board and an AI SDR in the same account as your leads. Pick Apollo if your team also calls a lot, wants call recording and conversation intelligence, and works from Salesforce or HubSpot.
Apollo facts checked on their site on .
Who fits which
ZicReach or Apollo?
Both are good tools. Pick by what your team needs most.
Pick ZicReach if
- Email is your main channel and you want free, unlimited warmup on every plan.
- You want to connect Outlook or any SMTP and IMAP mailbox on the free plan.
- You want every reply in Unibox, a CRM deal from each Interested reply and video meetings booked from the thread.
- You want ZicAgent to build campaigns by chat, with a Confirm card before any change.
- You want to test a campaign on AI agents that act like your real prospects, in the AI Campaign Simulator, before you send.
Pick Apollo if
- Your team calls prospects and wants a parallel dialer and call recording.
- You want conversation intelligence on your sales calls.
- You work mainly from Salesforce or HubSpot and want prospecting there.
Only in ZicReach
Five things you only get in ZicReach
We did not see these listed on Apollo's site when we checked on 23 October 2026. Some tools list AI agents, warmup or meeting tools of their own; the table shows what each one lists.
- ZicAgentAn AI agent inside ZicReach that does tasks for you from a chat: it builds campaigns, finds leads, edits tables and runs workflows, and asks before it changes anything.See how it works
- AI Campaign SimulatorTest a campaign before you send it on thousands of AI agents that act like your real prospects. See how they react and why, with a score and fixes.See how it works
- AI BoardAn AI whiteboard for plans and presentations. ZicAgent draws your ICP maps, personas and plans.See how it works
- Video meetings with recordingsMeet prospects in a built-in video room, record the call and share the recording with a link.See how it works
- Free AI warmupUnlimited warmup on every plan, the free plan included, with warmup emails written by AI. It never uses credits.See how it works
Features
Feature by feature
What each tool lists, grouped. Check their site means we did not find it on Apollo's pages when we looked.
Plans and price2 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Free plan or trial | Free plan with 100 credits, no card needed | Free plan; Gmail accounts only for email on free plans |
| Lowest listed paid price | $39 a month (Starter plan) | Check their site |
AI that does the work3 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Key featureAI agent that does tasks for you from a chat | Yes, ZicAgent: builds campaigns, finds leads, edits tables and runs workflows from a chat, and asks before it changes anything | Lists agents that work in the background; tasks from a chat: check their site |
| Key featureTest a campaign on AI prospects before you send | Yes, the AI Campaign Simulator: thousands of AI agents act like your real prospects, then you get a score and fixes | Check their site |
| AI whiteboard for plans and presentations | Yes, AI Board: ZicAgent draws ICP maps, personas and plans | Check their site |
AI Leads Engine7 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Built-in B2B lead database | Yes, ZicBook: Find People, Find Companies, Find Jobs, lookalikes and Search Google | Yes, a large contact and company database |
| Waterfall enrichment across many providers | Yes, a waterfall across many data providers | Yes, waterfall enrichment |
| Lead enrichment and email verification | Yes, enrich each lead and verify every email | Check their site |
| AI personalization fields and icebreakers | Yes, AI fields and icebreakers for each lead | Check their site |
| AI agents that research and qualify leads | Yes, AI agents research and qualify each lead | Check their site |
| Signals: job changes, hiring, intent | Yes, job changes, hiring and intent | Check their site |
| Spreadsheet tables with AI columns | Yes, spreadsheet style tables with AI columns and formulas | Check their site |
AI Email Marketing10 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| AI writes the whole sequence | Yes, AI writes the whole sequence | Check their site |
| An email written for each prospect | Yes, a new email written for each prospect | Check their site |
| Email warmup | Free and unlimited on every plan, the free plan included, with AI written warmup emails | Domain warming, inbox rotation and reputation monitoring |
| Sending mailboxes | Gmail, Outlook, Zoho, Hostinger or any SMTP and IMAP mailbox | Check their site |
| AI reply agent | Yes, an AI reply agent | Check their site |
| Unified inbox for replies | Yes, Unibox | Check their site |
| Inbox placement | Yes, by mailbox provider, read from engagement, no seed lists | Check their site |
| Domain and deliverability checks | Yes, MX, SPF, DKIM, DMARC and blocklist checks for every domain | Reputation monitoring listed |
| Campaign automations and A/B tests | Yes, campaign automations and A/B tests | Check their site |
| CRM | Built in, with a pipeline: a deal opens from every Interested reply | Works from your CRM (Salesforce and HubSpot named); own CRM: check their site |
Other channels3 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Phone calls | No | Yes, Parallel Dialer |
| SMS and WhatsApp | Through workflows, with your own Twilio account | Check their site |
| LinkedIn steps | No | Check their site |
Automation3 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Agentic workflows with app integrations | Yes, a visual builder with 30+ app integrations, like n8n | Check their site |
| Public REST API and webhooks | Yes, public REST API and webhooks | Yes, API docs published |
| MCP server | Yes, with guides for 24 AI clients | Yes, Apollo MCP |
Meetings3 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Meeting booking pages | Yes, booking pages | Meetings Scheduler |
| Built-in video meetings | Yes, video meetings in the browser | Check their site |
| Call recording with a share link | Yes, record calls and share a link | Call recording on the Professional plan; share link: check their site |
Teams and agencies3 rows
| Feature | ZicReach | Apollo |
|---|---|---|
| Agencies and white label | A workspace per client; white label on Scale | Check their site |
| Team roles | Yes, owner, admin, member and viewer | Check their site |
| Two-step login | Yes, two-step login | Check their site |
Pricing
Pricing as listed
Monthly billing unless noted. Plans change, so check both pricing pages before you buy.
ZicReach
Free$0
100 credits to try everything, unlimited email warmup, no card needed.
Starter$39 a month
10,000 credits a month. $31.20 a month billed yearly. For one person starting cold email.
Growth$89 a month
150,000 credits a month. $71.20 a month billed yearly. For small teams running several campaigns.
Scale$349 a month
700,000 credits a month. $279.20 a month billed yearly. For agencies and teams sending at volume.
Apollo
Free$0
For exploring Apollo or very light usage. Email campaigns with Gmail accounts only.
BasicCheck their site
For individual sellers doing regular outbound: email sequencing and core integrations.
ProfessionalCheck their site
Higher credit limits, AI features, call recording and advanced CRM integrations.
CustomTalk to their sales team
Custom volumes, SSO, advanced security and dedicated support.
Switching
Moving from Apollo to ZicReach
Three steps, and you can keep both running while you test.
- 01
Export your Apollo lists to CSV and import each as a ZicReach table.
- 02
Ask ZicAgent to grade every row A to F against your business, then fill missing emails through the enrichment waterfall.
- 03
Connect your mailboxes and let warmup run for about 21 days before you send.
Sources. Facts about Apollo were read on each tool's own pricing and product pages on 23 October 2026. Prices are as listed then, in US dollars, monthly billing unless noted. Where a fact was not on their site, the cell says Check their site. ZicReach facts come from our pricing and product pages. Product names belong to their owners; no endorsement is implied.
FAQ
Questions, answered
Short answers about ZicReach and Apollo.
What does ZicReach have that Apollo does not list?
When we checked Apollo's site on 23 October 2026, we did not see an AI campaign simulator, an AI whiteboard or built-in video rooms (Apollo lists a Meetings Scheduler and call recording) listed. ZicReach has all three, plus ZicAgent, an AI agent that does tasks for you from a chat, and free AI warmup on the free plan.
Is ZicReach a replacement for Apollo?
For cold email teams, often yes: leads, enrichment, sending, warmup, replies and a CRM board are in one account. If you need a phone dialer, call recording or conversation intelligence, pick Apollo: ZicReach has no dialer. It does have built-in video meetings with recordings.
Which has the bigger database?
We do not publish database sizes, and we do not repeat other tools' counts here. Run the same search in both free plans and compare the results for your market.
Does Apollo have a free plan?
Yes. Apollo's pricing page lists a Free plan and says free plans connect Gmail accounts only. ZicReach's free plan includes 100 credits and unlimited warmup on any mailbox you connect.
How do the AI agents compare?
Apollo describes agents that work in the background. ZicAgent runs the ZicReach account by chat and shows a Confirm card before anything sends, deletes or changes, with an audit log of every action.
Do both have an MCP server?
Yes. Apollo lists Apollo MCP. ZicReach's MCP server has guides for 24 AI clients, including Claude, ChatGPT and Cursor.
When were these facts checked?
On 23 October 2026, on Apollo's own pricing and home pages. Their pricing page did not show prices that day, so check their site for current plans.